Founder Chengcheng Xu was deeply attracted by the beauty and dedicated craftwork of the Chinese ethnic handicraft while she was doing a MA final dissertation project “A design thinking way of developing the fashion sustainability by revitalizing the traditional handicraft sector." She further explored the culture wisdom behind the exquisite craft by working with the Guizhou ethnic minority craftswomen in supporting the artisan brand Angel Chang.
Through an in-depth understanding of the handicraft sector by profound research, I found the Chinese traditional handicraft sector is under-developed by a lack of investment, education and a good management system.
In order to have an in depth understanding to this market, she paid visit to the local artisans and ateliers in Guizhou province, China, she realized the importance of revitalizing this sector can sustain the local community, society, and the planet. She felt a great responsibility and decided to build up a business plan.
In 2020, I identified a growing demand for the artisan market accelerated by the shifting mindset for conscious and unique products. However, there are limited services for buyers to access the artisans market. In this case, I came up with the idea of creating an artisan sourcing service that aims to connect our artisan communities with the global fashion enterprises to bring their meaningful, impactful, and extraordinary craftsmanship to the global market.
By blending traditional craft skills with modern design esthetic, I want to encourage cultural inspirations and collaborations and offering sophisticated artisan handicrafts to our audience that hunting for responsible, authentic and unique crafts sourcing service.
Create meaningful designs by innovating the origins
Revitalize the heritage handicraft by linking artisans to the global market
Approach sustainability by empowering local community